The Answers To Why People Buy Expensive Things
In this article you will get to have a better understanding of why people buy expensive items or luxury brands or as the Germans call it Luxus-Marken, despite having cheaper options. This idea may not have been thought of by many which make it all the more reason for you to learn it.
Researchers have done a lot of studies in order to solve this question. The study of French philosopher Pierre Bourdieu in 1979 indicated that purchasing Luxus-Marken is a part of our social conditioning. Luxus-Marken are purchased in order to convey to our peers that we have a different class or distinction among them. Find out more about it in this website.
These luxurious items have a meaning to each of us. This is for the reason that everything we do even the purchases we make have a symbolic meaning. For example, you purchase a luxury item as a gift for your loved one.
Most people believe that the more expensive the item is the more it will last longer. You are paying for the quality of the item itself making it a better option than its cheaper counterparts. To elaborate, you have the freedom to choose between a cheap bag from a luxury bag but with a luxury bag you will be ensured that it would last longer.
Luxury brands have more unique designs. Fashions conscious individuals greatly benefit from them. By having an expensive dress, you are able to stand out more in a party or the risk of running into someone wearing the same dress is unlikely.
It was found out from the study of researchers Hudders and Pandelaere that women prefer to purchase luxury brands since this will help boost their status and self-esteem. It was even found out that women go through the effort of spending a ton of money on these luxury brands in order for their man not to get stolen. For more information about it go here!
Luxury brands serve as our accomplishments. After saving up and working hard, we are able to enjoy the benefits of owning these expensive goods. Many of us are able to give ourselves this trophy since luxury brands are now made more accessible on the internet. You just have to own the right amount of money to enjoy it.
You will be ensured that what you will be purchasing is not a fake and is safe for you. An example of this is a lipstick from a well-known company. You will be ensured that the materials or chemicals mixed in the item are safe for your health. This is due to the fact that luxury brands make sure that they perfect the item before releasing it to the market. Cheaper brands will not assure you this.
Lastly, people from varying cultures or backgrounds may each have different reasons for their purchase. Based from a survey, most Germans and Italians tend to purchase luxury brands in order to place emphasis on quality standards over prestige. While it was showed that Americans purchase it to have a self-fulfillment.